Healthcare

Arcoxia • Cigna • Splenda Health • Vytorin

I was lucky enough to be one of the pitch team winning DDB healthcare giants Merck, Pfizer,
Schering-Plough and launching DDB NY as a healthcare agency into the bargain. I particularly enjoyed understanding each drug and it’s target audience and learning how far to take the creative.
Matching food to people for Vytorin was an engaging award winning way of demonstrating the link between the food you eat and your cholesterol. Well loved, the campaign was visually fresh enough to sustain interest throughout the category’s mandatory ‘fair balance’ section. We also pitched and won Garasil, the hugely successful vaccine used in the prevention of cervical cancer in young girls.



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