Melbourne Cup 2015

With 57 venues Melbourne Cup at Merivale is all about choice: ‘How do you Melbourne Cup?’ ‘Buzzfeed' in style we used an on online filter which presented various fun options to choose from, then suggested venues in which to 'celebrate your way.'
The aim is to create a positive consumer experience from initial search right through to the day and build brand sentiment for Merivale.

More Merivale Melbourne Cup

2015 - How do you Melbourne Cup?
2012 - True Colours
2011 - All You Need on Cup Day
2010 - The Luckiest Place on Earth
2009 - The Ultimate Accessory

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