Sephora

Challenged with the task of launching LVMH’s Sephora beauty empire to North America we won the pitch with work that embraced the beauty in everyone with ‘Beauty is how you see it.’
Instead of using France’s literal cosmetic imagery we talked the client into showcasing beauty allegorically. We did this by showcasing giant colourful Rorschach shapes that covered NYC in the day and projected throughout the city at night.




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