Matching people to food for Vytorin was an engaging way of demonstrating the link between what you eat and your cholesterol. A break-through in drug marketing both conceptually and in effectiveness.

 

Vytorin Cholesterol Ad 1 Vytorin Cholesterol Ad 2

 

Spenda Healthy campaign cut through as one of the instigators of the anti-sugar movement.

Splenda Campaign Image Artwork