Quality and quantity three hundred and sixty five days a year, that’s Westfield.
Creating seasonally themed campaigns and launches helped earn millions in yearly sales.
The launch of Melbourne’s Doncaster appealed to an older, more discerning customer and showcased a variety of benefits.
Positioning Westfield’s fashion-forward Bondi Junction with the line Feel Fabulous captured customers and clients alike. The campaign also translated itself beautifully into on-site activation.